Marketing and Return of Investment or Marketing ROI  come under marketing performance management a method used to determine the relative effectiveness of marketing in determining the returns of investment due to marketing and allied strategies. The MPM analyses investments made under marketing , analysis of strategies forged targets achieved ,goals etc in effectively deciding the investment benefits and formulates other strategies  for developing effective marketing strategies.

These marketin...

Marketing ROI is a very serious affair. Many financial heads of the company are sceptic when it comes to ROI based on marketing strategies. Many solutions or methods have been devised to optimise the ROI based on marketing. Many of these methods have found to be but many have found to be less effective and at times counterproductive.

Whatever may be the reason many companies pursue marketing not just for the ROI in the long term but also to promote their brand increase brand value and speed up...

Return of Investment  or ROI on Marketing in short is something that baffles many financial gurus worldwide. Research says that the percent of ROI based on their spending for marketing depends on a number a factors. These include the marketing platforms that one chooses the type of ad agencies that one employee. Return of Invest is relative and not absolute in terms of marketing. The duration of ROI may vary from product to product and service to services. It also varies on the type of market...