Online PR management has become the buzz word since the advent of the igh speed internet era where everyone  is connected online. Most of the conventional mails have been replaced b the email since the usage of mails have has a profound impact in the new age economic scenario. This enabled huge companies to reduce cost and improve efficacy.
This means that most of the companies and employees are online in addition to thousand of internet users glues to computer monitors.  This creates an a large online user base who are internet savvy and it would be worthwhile to take the internet  pr route for better online presence and user acceptability.
Public relations management  becomes important in the context of elections bidding process, nomination etc due to the large population of internet users and gaining acceptance from them would be the first step in making use of the connectivity that the internet provides in terms of public relations.
Making uses of social media is the most effective way to create and maintain Online PR with the masses. Twitter , Facebook and other revolutionary tools have come a long in making internet based pr much more viable and realistic.