Return of Investment or ROI on Marketing in short is something that
baffles many financial gurus worldwide. Research says that the percent
of ROI based on their spending for marketing depends on a number a
factors. These include the marketing platforms that one chooses the
type of ad agencies that one employee. Return of Invest is relative and
not absolute in terms of marketing. The duration of ROI may vary from
product to product and service to services. It also varies on the type
of marketing platform selected.
ROI is a major cause of worry as
CFO’s across companies grapple to strike the right balance in marketing
their companies’ credentials as well as services and products. Usually
a large study of the market and trends of the preceding years are
studied in order to determine the right type of marketing platforms and
strategies so that the ROI is maximum for the money spent on
marketing. A well timed and planned strategy would ensure ROI on
marketing.
